|
Search engines work by providing a list of web pages that they consider relevant to the search phrase or keywords that somebody has typed in to a search field. There is enormous competition for returns on search engines and consistently good results are very difficult to achieve. Hence many tricks are used to cheat them and achieve artificially inflated rankings.
Search engines are becoming increasingly "wise" to such
tricks. If the search engine "thinks" it is being cheated
it may drop your web pages from its index At Netmedia we make it a priority to be up to date on the various search engines rules, and to make certain our customer's sites
comply.
-
A search engine wants to deliver well-designed, "real"
web pages full of interesting information to its users. Meaningless
pages loaded with excessive repetitions of a keyword may bring
short-term results, but sooner or later this strategy will backfire.
- A
search engine wants real html pages. They do not like pages that
are obviously "machine-generated". A search engine wants
these pages to be left permanently on the server, not moved around,
or missing some of the time.
- A
search engine wants all of the pages on a web site to have links
leading to them. They do not want "orphaned" pages,
which are one-way entry only "doorway" pages.
There
are other "tricks of the trade" which we avoid:
-
So called "guaranteed No.1 positioning" (… for
obscure, long keyword phrases which no-one is ever likely to enter
in a search engine)
- Hiding
keywords within the HTML code (e.g. by use of the <!--comments-->
tags or via "invisible" text where the text is set to
be the same colour as the background.)
- "Free-for-all"
link popularity schemes which often only result in meaningless
clutter on the internet.
- "Shadow"
domains that funnel users to a site by using deceptive redirects.
- "IP
cloaking" which delivers a different page to a search engine
from the one users actually see.
To
provide the search engines and your potential customers with what
they want, we have built a special user-friendly tool which will
help you to create search engine optimised pages (for significant
search words and phrases) that also contain genuine and interesting
content for the customer.
Contact
Us today for further information on Search Engine Optimisation.
|
.jpg){kind=small}
