BMW Scotland is a unique facility provided by Calterdon, which, as one of the UK's longest established BMW dealers, has enjoyed an exceptional partnership with BMW for over 30 years. Established in 1971, the company has been at the forefront of developing new and innovative ways of offering the ultimate in customer satisfaction and have built an enviable reputation for delivering customer service nationwide.
The Project Background
A particular strength that BMW Scotland has built up over the last 30 years is their access to an extensive network of used BMW’s for sale throughout the UK. Some 3500 used BMW’s at any one time in fact. They are in unique position to find the precise model, age, colour and specification of car their customer is looking for. Taking all the hassle and leg work out of car buying, BMW Scotland find the right car and deliver it direct to their customer’s door.
The internet offered new opportunities to offer this service to BMW buyers throughout the UK; not just the buyers who could visit their dealership.
Netmedia’s Solution
The website that has been built by Netmedia now allows BMW Calterdon to offer their services to buyers throughout the UK.
Incorporating a database of BMW Models and their specification options, visitors to the site are able to configure exactly the model and specification of car they are seeking. They can choose the model and then select the specification options appropriate to that model – model version, transmission type, fuel type, interior trim and wheels. They are then able to view the car, on screen, in the various colour options for that model.
The availability of cars matching this specification together with the buyers intended price range is checked across the network. Where there is a matching car available, the customer is able to reserve the vehicle.
NetMedia worked closely with BMW Scotland to design a site that portrayed the unique qualities of BMW Scotland whilst at the same time retaining the renowned BMW brand image. The site features some advanced content management functionality giving BMW Scotland complete control over the content of the site, its structure and the information it presents
The site also incorporates an online shop that also allows BMW Scotland to sell a wide range of accessories that are relevant to their brand loyal visitors around the country.
Visit the site at www.bmw–scotland.co.uk
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